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Ideas: Insights on Digital Strategy

Practical tips for small businesses and nonprofits — on digital strategy, AI tools, and getting your online presence right. Occasional reflections on work, values, and doing things differently.

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  1. Finding Direction with Ikigai Compass

    A simple, private tool for discovering your purpose—built for anyone at a career crossroads

  2. Digital on a Shoestring — What Nonprofits Should Prioritise

    A clear website, an easy donate button, and an email list. Where to focus your digital efforts when you can't do everything.

  3. Sunset on Retainers

    Why I moved away from ongoing retainers and now focus on building client capability instead.

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