About #
I've spent 20+ years across product management, support leadership, digital strategy, and hands-on web development. The through-line is the same: making complex things understandable and helping teams build capability.
Outside of my day job, I build tools from real experience — vibe-coded with AI, grounded in problems I've seen firsthand. Some solve things businesses struggle with, others are things I built for myself and decided to share.
Professional Journey #
Product Management — I'm currently a Product Manager at Lexin Solutions, managing the product team for MiLi, a SaaS platform that helps major industrial organisations optimise their supply chains. It's an early-stage startup in a super-growth phase — I was brought in to set up processes and systems, manage the team, run sprints, and coordinate between product and customer success.
Support & Enablement — For 6+ years at Webflow, I worked across support, team leadership, and product enablement. I managed an APAC support team, built training programmes and onboarding systems, created technical documentation, and designed knowledge transfer frameworks that help teams operate independently.
Agency & Web — I launched my own design agency during the WordPress boom, building custom sites for small businesses and working alongside marketers to develop digital strategies. Before that, I started with static HTML and CSS — learning web design and user experience from the ground up.
Across my career I've worked as a product manager, support team manager, product enablement manager, and technical support lead. The common thread is connecting technical implementation with business goals, and helping people understand their own direction rather than creating dependency.
How I Work #
- I tell you what you need to hear, not what sounds good. If something won't work, I'll say so.
- I teach rather than sell. My instinct is to explain and enable, not to pitch.
- I don't create dependency. I'd rather help someone understand their options than have them rely on me indefinitely.
- I'm practical about AI. I use AI tools daily and build tools with AI-assisted development. Not the hype — what's actually useful. You can see what I'm working on at GitHub.
Photography #
Photography is my creative outlet. I capture diverse subjects through both colour and monochrome, exploring contrast, emotion, and the beauty in everyday moments. I share my work freely on Unsplash as a small contribution to the creative community.
