About #
I'm a product enablement specialist and support leader with 20+ years in digital — from building websites and running my own agency, to managing teams and designing training systems at scale.
Currently, I'm a Lead Product Enablement Manager at Webflow, where I focus on helping Support and Success teams build product knowledge through courses, documentation, and hands-on coaching.
Professional Journey #
Early Web Years — I started building static HTML and CSS sites, learning the fundamentals of web design and user experience from the ground up.
Agency Era — I launched my own design agency during the WordPress boom, building custom sites for small businesses and working alongside marketers to develop digital strategies. This is where I learned to connect technical implementation with business goals — and where I discovered that the most valuable thing I could do was help people understand their own digital direction, not just build things for them.
Enterprise Scale — For the past 6+ years at Webflow, I've worked across support, team leadership, and product enablement. I've managed an APAC support team, built training programmes and onboarding systems, created technical documentation, and designed knowledge transfer frameworks that help teams operate independently. This work taught me how to structure knowledge, build scalable training, and enable others to own their expertise.
What Drives Me — Throughout my career, I keep coming back to the same thing: making complex topics understandable and helping people build capability. Whether that's training a support team, helping a small business owner understand their website, or creating documentation that actually gets used — I find the most meaning in work that enables others.
How I Work #
- I tell you what you need to hear, not what sounds good. If something won't work, I'll say so.
- I teach rather than sell. My instinct is to explain and enable, not to pitch.
- I don't create dependency. I'd rather help someone understand their options than have them rely on me indefinitely.
- I'm practical about AI. I use AI tools daily and I'm interested in how they can genuinely help — not the hype, but what's actually useful. I also build small tools and apps using AI-assisted development — you can see what I'm working on at GitHub.
Consulting & Side Work #
My consulting work through Tiong Creative is currently on hold while I focus on my role at Webflow. I'm not actively taking on new clients.
That said, I'm always open to conversations — especially if there's an opportunity to do meaningful work. I have a particular interest in the nonprofit sector and in helping organisations that are doing real, on-the-ground good.
If you'd like to chat about a potential project or just connect, feel free to get in touch.
Photography #
Photography is my creative outlet. I capture diverse subjects through both colour and monochrome, exploring contrast, emotion, and the beauty in everyday moments. I share my work freely on Unsplash as a small contribution to the creative community.
