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If you are looking to create a simple text logo for your website then watch this video which shows a simple and easy technique using Paint.net.
This program is available as a free download from Filehippo.com: www.filehippo.com/download_paint.net/
The tutorial video shows the process of creating a text logo with a border and shadow effect on a transparent background, that then can easily be added to your website onto an image, or a background texture.