SEO and Marketing

A website can look a “million bucks” but what good is it if people don’t know it exists. You need to plan for SEO- optimise your website to be found on Google. SEO Tips and Techniques will be discovered here

Improve your local business internet marketing

Local Business Internet Marketing ideas

Running a local small business can be a stressful exercise. You have so many jobs that you are doing, from selling your products and services, to promoting through advertising, to managing staff and systems, to merchandising and window displays and so forth. Especially when just starting out. Your business not only needs to have the right mix of products displayed effectively, but you need to attract customers and clients through your doors. If you have plenty of passing traffic such…

Local Business Internet Marketing ideas was last modified: July 9th, 2015 by David Tiong
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search engine ranking and marketing your website

Increase your search appearance on Google – what you should be doing

SEO, Content Marketing and the Google Algorithm The role that SEO, or search engine optimisation, plays in today’s online search world where Google is king, has changed completely in recent years. Google has a secret formula called the Google Algorithm that they use to determine what to display when someone types a query into the Google search bar. If you mention SEO, many people immediately think of keywords, especially ranking number 1 for popular keywords to do with their business.…

Increase your search appearance on Google – what you should be doing was last modified: May 20th, 2015 by David Tiong
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Tips for content marketing

Hints to improve your Content Marketing strategy

Your content must be communicating effectively, so consider what is relevant for your audience – Answer real questions, provide product and services information, talk about the latest news, be interesting and entertaining. Adding fresh new content to your website with the aim to target your audience and increase “eyes” on your website is known as “Content Marketing”. It is as important as SEO – they go hand in hand. Since Google indexes content continuously, to enable it to provide the…

Hints to improve your Content Marketing strategy was last modified: June 17th, 2015 by David Tiong
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using Google semantic search

Increase your Website Traffic using Google Semantic Search

Semantics is the study of the meaning of words and the context in which they are being used. By focusing on the relationships between similar words and their meanings, it is a method of understanding how language is used through words, phrases, sentences and texts

Increase your Website Traffic using Google Semantic Search was last modified: May 20th, 2015 by David Tiong
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5-reasons-why-people-not-buying

5 Reasons Why People Won’t Buy from You

Have you ever wondered why your sales are not increasing? Or why some businesses are successful, while others seem to be stuck in a ditch? Well read on! WARNING: Some viewers may find the following content offensive. But don’t feel bad if any of the following apply to you or your business. I’ve included some solutions to each one. You aren’t popular! If you wander along a busy street of restaurants, you’ll see that some are busting at the seams,…

5 Reasons Why People Won’t Buy from You was last modified: August 11th, 2015 by David Tiong
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hatom missing data hatomentry errors

Fix hAtom microformats – at least one field must be set for HatomEntry

If you’ve been using Google’s Rich Snippets Tool, you might have come across an error for HatomEntry. Under the Extracted structured data, errors may be seen such as: “Error: At least one field must be set for HatomEntry”, or “Error: Missing required field “entry-title”. What is hAtom? According to www.microformats.org/wiki/hatom, “hAtom is a microformat for identifying semantic information in weblog posts and practically any other place Atom may be used … is easily added to most blogs by simple modifications…

Fix hAtom microformats – at least one field must be set for HatomEntry was last modified: September 19th, 2016 by David Tiong
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An introduction to Search Engine Optimisation

How to do SEO? What is SEO? How can I learn SEO? These are the sorts of questions that are asked several times every day. The answers that are given however, are not surprisingly, somewhat varied. One person tells you to do this, another tells you that you have to do that. Another tries to sell you links, another promises number 1 ranking. You wonder who to believe and wish it was simple to just find a solution that works…

An introduction to Search Engine Optimisation was last modified: June 25th, 2013 by David Tiong
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Using the TITLE and ALT attributes for tags in SEO

Part of optimising your posts and pages for search engines and users, is to ensure you are using simple tips like adding ALT attributes and TITLE attributes to your image tags and links. I’ve noticed that a lot of themes nowadays are being designed so that you can add your own logo/ header images and change footer copyright text. A missing component from an SEO point of view however, is that there isn’t always an automatic TITLE or ALT attribute…

Using the TITLE and ALT attributes for tags in SEO was last modified: March 10th, 2013 by David Tiong
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Adding Meta Description to WordPress pages without a plugin

How to add meta descriptions to certain posts without a plugin? Firstly I’d recommend trying an SEO plugin like All in One SEO to handle your search engine optimisation. However sometimes you might have a need to manually add a meta description onto a page. Or you may want to do something different on a particular post or page, in which case you could turn off the SEO plugin for that page and then add some custom code to your…

Adding Meta Description to WordPress pages without a plugin was last modified: September 6th, 2016 by David Tiong
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How to add noindex, follow to pages in WordPress to stop duplicate content for SEO

An essential aspect of SEO is to ensure that Google and other search engines know which content from your website is important to you. How to prevent duplicate content affecting your search engine rankings? By adding meta robots noindex to the header of your pages that you don’t want indexed. WordPress is a great platform for websites and blogging, however by default there is a tendency to end up with a lot of duplicate content being indexed by Google. When…

How to add noindex, follow to pages in WordPress to stop duplicate content for SEO was last modified: September 6th, 2016 by David Tiong
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